Quicklizard’s software platform helps retailers optimize their commercial potential. The platform analyzes data from the client’s systems such as the costs of inventory and product delivery, product demand flexibility at points of sale, seasonal consumer behavior, competitor prices, etc. to produce recommendations for changes in the retail prices. Each pricing recommendation is supported by underlying reasons, and can be deployed with a click of a button in each of the appropriate channels – online retail, sale in a brick-and-mortar store, or a combination of the two, while providing complete flexibility to optimize each of the channels in cross-border and cross-functional applications